Tag: marketing efficiency
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Empowering SMBs: Walmart’s New Insights Ecosystem, Scintilla
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Walmart is set to redefine the retail landscape with the rebranding of its insights ecosystem from Walmart Luminate to Scintilla in 2025. This shift represents not just a new name, but a commitment to empowering small and medium-sized businesses with data-driven insights that can spark meaningful business decisions. As consumer behavior evolves rapidly, Scintilla will…
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What’s new: Walmart Marketplace Update August 2024
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To offer more selection for customers and more opportunities for sellers, Walmart is growing its Marketplace assortment by adding Premium Beauty and expanding its range of Collectibles and pre-owned merchandise.
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Beyond ROAS in Retail Media?
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Is it really necessary for small and medium sized brands to look beyond ROAS for retail media ad campaign measurement?