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Industry insights and expert commentary delivered by RMIQ.
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January 7, 2025
The Digital Shelf
The Digital Shelf: Where Retail Media Meets Shopper Attention
In a landscape where every click exposes shoppers to countless choices, standing out means mastering visibility. Optimized product listings and a strong retail media strategy ensure your brand not only captures attention but turns it into loyalty. The digital shelf isn’t static—it’s your evolving opportunity to dominate the modern consumer journey.

Dollar for $: Walmart Beats Amazon in the ROAS Ring. Reality check ahead for those we think differently!
Where Should CPG Brands Place Their Media Bets?
Retail media isn’t just a buzzword; it’s the modern battlefield for CPG brands looking to grow. But when it comes to making those ad dollars count, the choice isn't so cut and dry.
Let’s face it—Amazon’s “budget wars” are a bloodbath, and the stakes keep rising. hould you keep fighting for attention in Amazon’s hyper-competitive realm or bet on Walmart Connect and ride the wave of growth?
Spoiler: Walmart Connect might just be the underdog story that pays off.
Here's why leaning into Walmart's growing ecosystem could be the strategic edge your brand needs.

🎅🏽 Santa’s Early Surprise: Free Instacart Campaign!
No hoops to jump through. No fine print. Just free money to kickstart your next big move and try Instacart ads with us. We’ve got you covered. RMIQ and Instacart are teaming up to give your brand the boost it deserves.

November 20, 2024
Say hello to GIULIA
Let GIULIA AI show you how to dominate retail media with precision and power. Stop playing catch-up. etail media ads are where the magic happens—right at the digital checkout lane and on the digital shelf. But playing in this arena has often been like fighting for scraps while the big boys feast.
Want to know what GIULIA AI can do for your CPG brand?
🚀 Lead-to-Sales Precision: I turn your scattered data into laser-focused insights that get your message to the right audience at exactly the right moment.
💸 Ad Spend Optimization: I watch your budget like a hawk, making real-time adjustments to ensure every dollar is working its hardest.
📊 Performance Analytics: Tracking ROI and revenue? Easy. I give you the insights you need without the headache.
⚙️ Automated Campaigns: One-click setups, automatic optimizations—marketing has never been smoother. You do you; I’ll do the rest.
🌍 Scalability Simplified: Whether you're running a local campaign or going global, I scale with you, making growth effortless.
🧠 Actionable Intelligence: I don’t just spit out numbers—I give you strategies that actually drive results.
🎮 Kid-Friendly UI: Seriously, my interface is so simple even a kid could use it. But don’t let that fool you—I’m a powerhouse in disguise.

November 19, 2024
Foundermade conference
Oh, what a show! 🛒💡FounderMade in Santa Monica was the ultimate launchpad, bringing together future giants and bold creators ready to soar. From big ideas to breakthrough brands, the energy was sky-high. 🚀 Congrats to all the trailblazing speakers and visionary exhibitors – you're truly jet-set for success! Mateusz Drela Jacek Chodźko Jim Grace Roma Düm

October 5, 2024
Empowering SMBs: Walmart’s New Insights Ecosystem, Scintilla
Walmart is set to redefine the retail landscape with the rebranding of its insights ecosystem from Walmart Luminate to Scintilla in 2025. This shift represents not just a new name, but a commitment to empowering small and medium-sized businesses with data-driven insights that can spark meaningful business decisions. As consumer behavior evolves rapidly, Scintilla will provide emerging CPG brands with the tools they need to optimize marketing strategies and maximize sales. With a remarkable 173% increase in its U.S. client base, Walmart is reinforcing its position as a leader in retail analytics, paving the way for suppliers and merchants to thrive in a competitive environment. At RMIQ, we’re dedicated to supporting innovative brands in harnessing the full potential of these insights, ensuring that every marketing dollar is spent effectively for sustainable growth.

What’s new: Walmart Marketplace Update August 2024
To offer more selection for customers and more opportunities for sellers, Walmart is growing its Marketplace assortment by adding Premium Beauty and expanding its range of Collectibles and pre-owned merchandise.

Dollar for $: Walmart Beats Amazon in the ROAS Ring. Reality check ahead for those we think differently!
Where Should CPG Brands Place Their Media Bets?
Retail media isn’t just a buzzword; it’s the modern battlefield for CPG brands looking to grow. But when it comes to making those ad dollars count, the choice isn't so cut and dry.
Let’s face it—Amazon’s “budget wars” are a bloodbath, and the stakes keep rising. hould you keep fighting for attention in Amazon’s hyper-competitive realm or bet on Walmart Connect and ride the wave of growth?
Spoiler: Walmart Connect might just be the underdog story that pays off.
Here's why leaning into Walmart's growing ecosystem could be the strategic edge your brand needs.

🎅🏽 Santa’s Early Surprise: Free Instacart Campaign!
No hoops to jump through. No fine print. Just free money to kickstart your next big move and try Instacart ads with us. We’ve got you covered. RMIQ and Instacart are teaming up to give your brand the boost it deserves.

Dollar for $: Walmart Beats Amazon in the ROAS Ring. Reality check ahead for those we think differently!
Where Should CPG Brands Place Their Media Bets?
Retail media isn’t just a buzzword; it’s the modern battlefield for CPG brands looking to grow. But when it comes to making those ad dollars count, the choice isn't so cut and dry.
Let’s face it—Amazon’s “budget wars” are a bloodbath, and the stakes keep rising. hould you keep fighting for attention in Amazon’s hyper-competitive realm or bet on Walmart Connect and ride the wave of growth?
Spoiler: Walmart Connect might just be the underdog story that pays off.
Here's why leaning into Walmart's growing ecosystem could be the strategic edge your brand needs.

November 20, 2024
Say hello to GIULIA
Let GIULIA AI show you how to dominate retail media with precision and power. Stop playing catch-up. etail media ads are where the magic happens—right at the digital checkout lane and on the digital shelf. But playing in this arena has often been like fighting for scraps while the big boys feast.
Want to know what GIULIA AI can do for your CPG brand?
🚀 Lead-to-Sales Precision: I turn your scattered data into laser-focused insights that get your message to the right audience at exactly the right moment.
💸 Ad Spend Optimization: I watch your budget like a hawk, making real-time adjustments to ensure every dollar is working its hardest.
📊 Performance Analytics: Tracking ROI and revenue? Easy. I give you the insights you need without the headache.
⚙️ Automated Campaigns: One-click setups, automatic optimizations—marketing has never been smoother. You do you; I’ll do the rest.
🌍 Scalability Simplified: Whether you're running a local campaign or going global, I scale with you, making growth effortless.
🧠 Actionable Intelligence: I don’t just spit out numbers—I give you strategies that actually drive results.
🎮 Kid-Friendly UI: Seriously, my interface is so simple even a kid could use it. But don’t let that fool you—I’m a powerhouse in disguise.

November 19, 2024
Foundermade conference
Oh, what a show! 🛒💡FounderMade in Santa Monica was the ultimate launchpad, bringing together future giants and bold creators ready to soar. From big ideas to breakthrough brands, the energy was sky-high. 🚀 Congrats to all the trailblazing speakers and visionary exhibitors – you're truly jet-set for success! Mateusz Drela Jacek Chodźko Jim Grace Roma Düm

What’s new: Walmart Marketplace Update August 2024
To offer more selection for customers and more opportunities for sellers, Walmart is growing its Marketplace assortment by adding Premium Beauty and expanding its range of Collectibles and pre-owned merchandise.

Dollar for $: Walmart Beats Amazon in the ROAS Ring. Reality check ahead for those we think differently!
Where Should CPG Brands Place Their Media Bets?
Retail media isn’t just a buzzword; it’s the modern battlefield for CPG brands looking to grow. But when it comes to making those ad dollars count, the choice isn't so cut and dry.
Let’s face it—Amazon’s “budget wars” are a bloodbath, and the stakes keep rising. hould you keep fighting for attention in Amazon’s hyper-competitive realm or bet on Walmart Connect and ride the wave of growth?
Spoiler: Walmart Connect might just be the underdog story that pays off.
Here's why leaning into Walmart's growing ecosystem could be the strategic edge your brand needs.

🎅🏽 Santa’s Early Surprise: Free Instacart Campaign!
No hoops to jump through. No fine print. Just free money to kickstart your next big move and try Instacart ads with us. We’ve got you covered. RMIQ and Instacart are teaming up to give your brand the boost it deserves.

October 5, 2024
Empowering SMBs: Walmart’s New Insights Ecosystem, Scintilla
Walmart is set to redefine the retail landscape with the rebranding of its insights ecosystem from Walmart Luminate to Scintilla in 2025. This shift represents not just a new name, but a commitment to empowering small and medium-sized businesses with data-driven insights that can spark meaningful business decisions. As consumer behavior evolves rapidly, Scintilla will provide emerging CPG brands with the tools they need to optimize marketing strategies and maximize sales. With a remarkable 173% increase in its U.S. client base, Walmart is reinforcing its position as a leader in retail analytics, paving the way for suppliers and merchants to thrive in a competitive environment. At RMIQ, we’re dedicated to supporting innovative brands in harnessing the full potential of these insights, ensuring that every marketing dollar is spent effectively for sustainable growth.

What’s new: Walmart Marketplace Update August 2024
To offer more selection for customers and more opportunities for sellers, Walmart is growing its Marketplace assortment by adding Premium Beauty and expanding its range of Collectibles and pre-owned merchandise.
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