Tag: advertising tools
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Dollar for $: Walmart Beats Amazon in the ROAS Ring. Reality check ahead for those we think differently!
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Where Should CPG Brands Place Their Media Bets? Retail media isn’t just a buzzword; it’s the modern battlefield for CPG brands looking to grow. But when it comes to making those ad dollars count, the choice isn’t so cut and dry. Let’s face it—Amazon’s “budget wars” are a bloodbath, and the stakes keep rising. hould…
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Empowering SMBs: Walmart’s New Insights Ecosystem, Scintilla
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Walmart is set to redefine the retail landscape with the rebranding of its insights ecosystem from Walmart Luminate to Scintilla in 2025. This shift represents not just a new name, but a commitment to empowering small and medium-sized businesses with data-driven insights that can spark meaningful business decisions. As consumer behavior evolves rapidly, Scintilla will…
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What’s new: Walmart Marketplace Update August 2024
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To offer more selection for customers and more opportunities for sellers, Walmart is growing its Marketplace assortment by adding Premium Beauty and expanding its range of Collectibles and pre-owned merchandise.
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Beyond ROAS in Retail Media?
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Is it really necessary for small and medium sized brands to look beyond ROAS for retail media ad campaign measurement?