Author: Mat Drela
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The Digital Shelf
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The Digital Shelf: Where Retail Media Meets Shopper Attention In a landscape where every click exposes shoppers to countless choices, standing out means mastering visibility. Optimized product listings and a strong retail media strategy ensure your brand not only captures attention but turns it into loyalty. The digital shelf isn’t static—it’s your evolving opportunity to…
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Dollar for $: Walmart Beats Amazon in the ROAS Ring. Reality check ahead for those we think differently!
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Where Should CPG Brands Place Their Media Bets? Retail media isn’t just a buzzword; it’s the modern battlefield for CPG brands looking to grow. But when it comes to making those ad dollars count, the choice isn’t so cut and dry. Let’s face it—Amazon’s “budget wars” are a bloodbath, and the stakes keep rising. hould…
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🎅🏽 Santa’s Early Surprise: Free Instacart Campaign!
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Here’s the deal: Get $500, $1000, or even $1500 for your Instacart campaign. No hoops to jump through. No fine print. Just free money to kickstart your next big move and try Instacart ads with us. We’ve got you covered. RMIQ and Instacart are teaming up to give your brand the boost it deserves. Why Are We Doing This?…
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Say hello to GIULIA
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Let GIULIA AI show you how to dominate retail media with precision and power. Stop playing catch-up. etail media ads are where the magic happens—right at the digital checkout lane and on the digital shelf. But playing in this arena has often been like fighting for scraps while the big boys feast. Want to know…
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Empowering SMBs: Walmart’s New Insights Ecosystem, Scintilla
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Walmart is set to redefine the retail landscape with the rebranding of its insights ecosystem from Walmart Luminate to Scintilla in 2025. This shift represents not just a new name, but a commitment to empowering small and medium-sized businesses with data-driven insights that can spark meaningful business decisions. As consumer behavior evolves rapidly, Scintilla will…
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What’s new: Walmart Marketplace Update August 2024
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To offer more selection for customers and more opportunities for sellers, Walmart is growing its Marketplace assortment by adding Premium Beauty and expanding its range of Collectibles and pre-owned merchandise.
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Beyond ROAS in Retail Media?
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Is it really necessary for small and medium sized brands to look beyond ROAS for retail media ad campaign measurement?