- What Is the Digital Shelf?
- Out-of-Stock? Not on Our Watch
- The Power of Imagery
- Pricing & Promotions: The Money Movers
- Product Detail Page: Where Conversions Happen
- Game of Keywords: Get Found, Get Sold
- Ratings & Reviews: Reputation is Everything
- Retail Media: The New Gold Rush
- Data Analytics: Your Strategic Edge and AI optimisation
- The Digital Shelf: The Big Players
The Digital Shelf
Think of it as the online version of your physical shelf, but with infinite possibilities. It’s not just about placement—it’s about visibility, engagement, and capturing attention at every click. Where once you had a shelf space in-store, now you have pixels on a screen and a whole lot more data.
In the digital realm, the product images, descriptions, ratings, reviews, and even personalized recommendations all contribute to how shoppers perceive your brand and decide to buy.
The game has changed—digital is the new storefront, but it’s more dynamic, more targeted, and way more powerful. If you want to control the consumer journey, you need to harness the insights from shopper behavior and refine your digital experience at every turn.
Why It Matters? Every time a shopper searches or browses, they’re exposed to hundreds of options. How do you stand out? Simple.
You nail your digital shelf presence—optimize your product listings, manage your ratings and reviews, and harness the power of retail media. The digital shelf isn’t static—it evolves, just like the shoppers behind the clicks. It’s your stage to perform, and the better you play, the more customers will keep coming back.
With RMIQ’s data-driven approach and superb AI capabilities, you’ll not only be visible but also relevant, adapting to trends and behaviors in real-time. It’s not just about surviving on the shelf; it’s about thriving on top of it. The digital shelf is your arena, your opportunity, your growth path. Own it.
Out-of-Stock? Not on Our Watch
Out-of-stock (OOS) rates aren’t just a metric; they’re a game-changer. No stock? No sales. Simple. But with granular, real-time data, you can catch OOS issues before they hurt your bottom line. React quickly, and make sure your product’s always in the game. Especially if you advertise, you can not let that discrepancy ruin your efforts.
The Power of Imagery
The hero image isn’t just a picture—it’s your product’s first impression. As the digital shelf grows, your imagery has to evolve, too. Think product picture, video, carousels, and ultra-optimized images that connect with the omnishopper. Consistency is the key across all platforms—one image, one message, and total recognition. Some brands promote the UCC content, as it bring more story to the item.
In the digital age, where competition for attention is fierce, imagery has become the cornerstone of persuasive and effective marketing strategies. From compelling product photos to evocative lifestyle shots, the right image can elevate a brand, create emotional connections, and drive both engagement and conversions.
Pricing & Promotions: The Money Movers
Your price strategy can make or break you. Don’t rely on sample data—go deep with location-based insights to track competitors, optimize promotions, and never let a price discrepancy slip through the cracks. Accurate, real-time data is your ticket to staying ahead.
Product Detail Page: Where Conversions Happen
A stellar product detail page (PDP) is your online sales MVP. From specs to keywords to perfect descriptions, every little detail counts. Get your DAM tool to keep everything compliant, because the right image, the right text, and the right keyword placement drive conversions. RMIQ enables you to manage all these details for all Retail Media from one dashbpard.
Mastering Search: Game of Keywords.
Search is the beating heart of online shopping. When customers are looking for a product, they turn to search—whether it’s on Walmart Connect, Instacart, or any other retail platform. If you’re not showing up at the top, you’re losing out. It’s as simple as that.
To get found, you need to dominate search results. That means optimizing your product descriptions, titles, and content with the right keywords—keywords that not only match what customers are searching for but also align with the retailer’s search algorithms. Every word in your product listing counts. Think of keywords as your roadmap, guiding customers straight to your product.
Make sure you play with negative keywords and the ones related to your direct competition. Some serious AI magic will happen when you use RMIQ- we’ll do all that for you in just one click.
The reality is: if your product appears beyond the first few results, it’s practically invisible. Search engines on major retail sites operate on a first-page mentality—the higher up you are, the more likely you are to get clicks, and ultimately, conversions. The competition is fierce, and only the most optimized listings stand a chance of being seen.
To get sold, your product must be easy to find and irresistible once discovered. That means not just having the right keywords but also crafting a compelling product description that grabs attention, builds trust, and addresses customer needs. Including the right combination of product details, images, benefits, and specs is essential. You need to ensure that your product hits all the marks for both search engines and shoppers alike.
Bottom line: optimize for search. If you’re not at the top, you’re not in the game.
In the e-commerce world, ratings and reviews are your currency. You’re only as good as what your customers say about you—and trust us, they’re talking. Every review is a chance to either shine or slip, and you better be ready to own it.
Negative feedback? Don’t just sit on it. Respond fast. A bad review can kill your vibe, but a fast, thoughtful reply can turn it into a win. Show your customers you’re listening, that you care, and that you’re ready to make things right.
Positive feedback? Engage faster. Don’t just thank them—show them you appreciate their trust. Build that relationship. Every positive review is a brick in the foundation of your brand, and the more you engage, the stronger that foundation gets.
Here’s the deal: every review is an opportunity. An opportunity to connect with your customers, to improve your product, and most importantly—to drive sales. Reputation is everything, and the only way to protect it is to stay engaged, responsive, and authentic. Keep your reviews sharp, and watch your sales soar.
AI Advanced Optimisation
Intelligent algorithms that optimize campaigns across multiple networks, products with positive and negative keywords incl. localized content and constant multi-channel bids monitoring – that is our magic.
Retail Media: The New Gold Rush
Welcome to retail media, the new frontier of advertising, where the rules have changed and the stakes are high. Retailers are no longer just selling products—they’re becoming media giants, controlling data, shaping consumer behavior, and pulling the strings of digital ad space like never before.
If you’re not advertising on the digital shelf, you’re leaving money on the table. This is where the magic happens. Retailers have access to a treasure trove of data—everything from purchasing habits to search patterns—and they’re using it to craft hyper-targeted ads that hit consumers exactly where it counts. Want to reach your dream customer? Retail media makes that possible, with precision that traditional advertising can’t touch. With RMIQ, you are again a huge step ahad of your competition. Don’t outbid. Outsmart.
But here’s the kicker: If you’re not owning your data, you’re not owning your ad space. The future of advertising is all about control—control over what data you use, how you target your audience, and where your brand shows up. Get on the digital shelf now, leverage that data, and ride the wave of the retail media revolution. Because if you’re not in the game, you’re missing out on the new gold rush.
Data Analytics: Your Strategic Edge
The digital and physical worlds are colliding, and data analytics is your secret weapon. The game has changed—traditional, siloed systems just won’t cut it anymore. To win in the omnichannel, you need dynamic insights, predictive tools, and a strategy that evolves as fast as consumer behavior.
At RMIQ, we don’t just collect data—we turn it into actionable intelligence. We keep you ahead of the curve with insights that predict shopper’s trends, not just follow them. No more guessing. No more outdated systems. With our agile, data-firstapproach, we make sure you’re always one step ahead.
Want to stay relevant? You need real-time analytics that let you see what’s working, what’s trending, and where your brand is headed. RMIQ delivers the strategic edge you need to navigate this complex landscape. Stay agile, stay ahead, and let us fuel your growth in a world where data makes all the difference.
The Digital Shelf: The Big Player
When it comes to Retail Media or as some call it e-retail , visibility is everything. Their digital shelf runs on an algorithm where sales history and keyword matching rule. But, with a massive inventory and a competitive market, staying in the game means price optimization and advertising like a pro. Adapt to this new reality’s rules, and you can dominate the online marketplace.
List of main Retail Media in the US
Walmart Connect
Walmart Connect offers robust advertising solutions across its e-commerce and in-store properties, leveraging its vast consumer data to help brands connect with their target audiences at scale. This platform offers amazing ROAS and is the place to go for those who are tired of the bloody budget Amazon wars.
Visit Walmart Connect
Instacart
Instacart’s advertising platform enables brands to target consumers through personalized promotions, leveraging data from shopping behavior across groceries and other essentials. Highly recommended for all Food and Beverage brands, but not just these.
Visit Instacart
Amazon Advertising
Amazon Advertising allows brands to reach customers across Amazon’s vast e-commerce network with tools like sponsored products and video ads.
Visit Amazon Advertising
Target Roundel
Target Roundel provides advertisers with tools to engage customers through search, display, and video ads within the Target ecosystem, backed by shopper insights.
Visit Target Roundel
Kroger Precision Marketing
Kroger’s Precision Marketing helps brands create personalized experiences and reach their target audience based on shopper data from Kroger’s retail and digital platforms.
Visit Kroger Precision Marketing
Best Buy Ads
Best Buy Ads offers digital media solutions that target tech-savvy consumers, utilizing the brand’s vast customer and product data.
Visit Best Buy Ads
CVS Media Exchange (CMX)
CVS’s CMX provides a platform for advertisers to connect with consumers across CVS’s online, pharmacy, and in-store experiences.
Visit CVS Media Exchange
eBay Ads
eBay’s advertising platform enables brands to engage consumers through targeted ads across eBay’s global marketplace, maximizing product visibility.
Visit eBay Ads
Home Depot Marketing Solutions
Home Depot’s marketing solutions help brands tap into a vast customer base in the home improvement sector, offering paid search and display advertising.
Visit Home Depot Marketing
Lowe’s Media Network
Lowe’s Media Network lets brands use data to advertise effectively across Lowe’s digital and in-store experiences, focusing on home improvement products.
Visit Lowe’s Media Network
Target Media Network
Target Media Network delivers highly targeted ad placements across Target’s ecosystem, using customer insights to maximize reach and engagement.
Visit Target Media Network
Wayfair Advertising
Wayfair’s advertising platform helps brands reach customers in the home goods sector, combining product recommendations with personalized ads.
Visit Wayfair Advertising
Macy’s Media Network
Macy’s Media Network enables brands to advertise directly to consumers using rich data from Macy’s e-commerce and physical store experiences.
Visit Macy’s Media Network
Sephora Media Network
Sephora’s advertising platform allows beauty brands to connect with a highly engaged audience, leveraging Sephora’s customer behavior data.
Visit Sephora Media Network
Walgreens Advertising Group
Walgreens Advertising Group (WAG) connects brands to millions of shoppers through personalized digital and in-store ad campaigns.
Visit Walgreens Advertising Group
Bed Bath & Beyond Media Network
Bed Bath & Beyond’s advertising solutions allow brands to reach home and lifestyle shoppers with targeted digital campaigns across the company’s channels.
Visit Bed Bath & Beyond Media Network
Nordstrom Media Network
Nordstrom offers a platform for brands to deliver personalized advertisements to affluent customers, powered by shopper behavior data.
Visit Nordstrom Media Network
Chewy Ads
Chewy’s advertising platform helps pet care brands tap into a dedicated audience of pet owners through personalized ads.
Visit Chewy Ads
Ulta Marketing
Ulta Beauty provides a unique opportunity for brands to advertise directly on their platform, with targeted ads and promotions aimed at beauty-conscious consumers. Their marketplace allows brands to reach a wide audience with tailored, impactful campaigns that drive traffic and sales.
Visit Ulta Marketing
Rakuten Marketing
Rakuten Marketing helps brands maximize their e-commerce potential with digital ad solutions on its platform, offering performance-based marketing campaigns.
Visit Rakuten Marketing