A New Era for Data-Driven Decisions and Supplier Empowerment
In today’s fast-moving retail environment, understanding consumer behavior is more critical than ever. Walmart’s investment in Scintilla highlights its drive to stay ahead of the curve, providing suppliers and merchants with cutting-edge tools for success.
For emerging CPG brands, the rules are clear: businesses that adapt quickly and leverage insights tools like Scintilla see tremendous growth. In the U.S. alone, Walmart has experienced a 173% increase in client adoption of its insights platforms. By promoting faster, data-driven decision-making, Walmart is empowering its vast network of suppliers, merchants, and store operators to optimize every aspect of their business.
Adapting to Rapid Consumer Behavior Changes
Walmart is leading the way in retail insights and analytics with the exciting announcement of its newly rebranded insights ecosystem, Walmart Luminate, which will transition to Scintilla in 2025. This rebrand underscores Walmart’s commitment to helping businesses, especially emerging CPG brands, make smarter, data-driven decisions.
With the name “Scintilla,” Walmart emphasizes the power of even a single insight to spark meaningful and profitable business outcomes, showcasing a significant shift in how the retail giant approaches data, insights, and relationships with suppliers.
Empowering Small-to-Medium Businesses for Growth
Small and emerging brands, especially in the CPG industry, are playing a pivotal role in this transformation. Year-to-date, these businesses have experienced over 100% growth by utilizing Walmart’s advanced data tools.
If you’re a small brand owner looking to stretch your marketing dollars, now is the perfect time to engage with Walmart’s insights platform. Walmart’s suite of tools, like Scintilla, helps brands of all sizes tap into first-party data to better understand customer behavior, enhance marketing strategies, and maximize sales.
Unlocking Success with Insights Activation
At the event, Walmart also introduced Insights Activation for Walmart Connect, making it easier for suppliers to use Walmart Luminate (soon to be Scintilla) insights to optimize their display ad campaigns. This integration offers real-time insights that small brands can leverage to adjust campaigns on the fly, ensuring that every marketing dollar is used effectively to drive growth.
If you’re a new CPG brand eager to scale, Walmart’s new tools, coupled with RMIQ’s expertise, provide the perfect partnership for growth. By tapping into data-driven strategies, your brand can thrive in today’s competitive retail landscape.
RMIQ: Your Growth Partner in the Retail Media Space
As a small or emerging CPG brand, breaking through the noise can feel daunting, especially when competing with larger, more established players. At RMIQ, we believe in giving every bold, innovative brand a chance to shine. Our multi-channel retail ad strategies are specifically designed to help emerging brands like yours make the most of every dollar spent. We understand that marketing efficiency is key during the early stages of growth, and we’re here to help you unlock your brand’s full potential by turning insights into actionable, profitable outcomes.
Ready to Grow Your Brand?
If you’re ready to take your brand to the next level and harness the power of Walmart’s data-driven insights, RMIQ is your go-to partner. If you need help navigating the complex world of retail media, we’re here to support your journey to success.
Get in touch today to learn how RMIQ can fuel your brand’s growth, using the latest tools and insights from Walmart Scintilla and beyond.
